Comparison of travel sites for brand marketing content.

#content marketing

Good marketing content allows ‘brand awareness and engagement’ increasing higher conversion rates. Building a customer relationship through trust in the brand through good content. Frequent content boosts loyalty of the brand. Good examples of content marketing use blogs, videos, podcasts, eBooks, and social media.

Source: Adobe experience cloud team, 5-23-2023, content marketing, definition, Types and how to do it.

3 examples of content marketing to explore are Tui Thompson travel group, Hays travel and Trail finders.

• Tui content on social media Facebook allows engagement it has video content. Video content to appeal to the customer of utopia like surroundings. Allows for customer loyalty by following the page. The brand is evident. Specific to customer pain points for those looking for serine isolation.

• Social media Facebook Hays travel, photo content of holidays but no video. Paid advertising brochure like content. Buying into the persona for those looking for a resort holiday.

• Trailfinders social media content Facebook contains a video, Pain points for those who would consider working abroad after reading the blog. Picture content targeting at single people, buying into the persona. You can follow the page for more story’s customer loyalty and engagement. Comments can be shared on the page.

• Trailfinders using the website. The short content appeals to the persona of a business orientated flight and club intended for a customer with a bigger budget. Again, it allows for customer engagement leading to potential sales.

• By clicking on the book now feature.

• Hays travel using the website. Hays travel creates a diverse website to find a variety of customer personas from family holidays to single and adventure holidays.

• Also, the customer engagement buys online, in branch or online enables various options for the customer resulting in eventual sales such as buy online, by in branch and top up online.

• Tui using the website. The pain points look at the customers' ability to purchase; and instantly is a content feature on reduced holidays appears below the search facility.

• This will allow more engagement by the customer; it attracts a variety of customers looking for budget holidays.

• Trailfinders on social media Instagram. Luxury holidays through Trailfinders showing adventure and serenity.

• Hays travel on social media Instagram. Looks at video of customers on holiday and contentment.

• Paid advertising also targeted at Family persona and single holidays.

• Tui holidays on social media Instagram. Appealing to adventure and festive type persona holidays.

· Blogs by Tui show travel insurance information before travel and making sure the customer is prepared.

Tui blogs on insurance. Sourcehttps://insurance.tui.co.uk/blog/

· Blogs by Hays looks at a perfect utopian idea of a holiday for the customer challenging budget.

Hays travel blog. Source https://www.haystravel.co.uk/blog

· Blogs by Trailfinders shows information of various blog content related to different topics as in general keeping up to date with current issues.

Trailfinders blog. Source https://www.trailfinders.com/blog

· Tui provides the best in social media, videos, podcasts and eBooks. As the ultimate experience of a holiday and appeals to all types of consumers for holidays from family to the well-travelled individual.

Videos by Tui source https://www.tui.co.uk/destinations/discover/video/page/4

Podcasts by Tui source https://www.tui.co.uk/packyourbags#:~:text=Russell%20Kane%20and%20some%20very,%2C%20food%2C%20science%20and%20entertainment.

eBooks by Tui source https://www.tandtpublishing.co.uk/thomsontui-case-study-ebook.html

# Brand marketing content