Personal branding using social media

# Personal branding

The importance of ‘personal branding is part of a strong business strategy. It allows you to connect with customer authenticity and identify yourself as a professional in the industry’.

Source: Think Global Forum

https://www.thinkglobalforum.org>tfg-blog

Also, because it shows ‘authenticity’ to be a success. And can ‘create a connection with your target audience’. Building ‘a strong personal brand’ can be done by devising ‘a content strategy’ and using ‘social media’.

thinkglobalforum.org/tfg-blog/5-reasons-personal-branding-is-important-for-business#

‘Social media platforms like LinkedIn, Twitter, and Facebook are excellent tools for establishing and growing your personal brand because it allows you to reach more of your target audience’.

Metigy.com/metigy-learning/5 proven-strategies-to build-your -personal-brand-through-social media/#

How to use social media for personal branding Good examples of using social media for personal branding

Kingsnorth.S, 2nd Edition Digital Marketing Strategy, An integrated approach to online marketing.2019

Social media can be used for personal branding, there are different types of social media networking.

‘Facebook for example offers company pages and insights to provide analytics on performance’. ‘Facebook is an important channel for business in the B2C space’ business to customer.

Twitter offers a great deal of advertising potential to an audience that is limited on time’ for blogging. Although the ‘content needs to be more frequent here than other channels’. ‘You can expect to post several times a day’ than’ daily’ for Facebook ‘or weekly for LinkedIn’.

‘Visual media’ ‘image sharing’ through video content is ‘universally more engaging’ ‘videos have higher engagement levels’. Such as YouTube and Instagram. These are ‘important channels’ for ‘B2C and B2B’ business to customer and business to business.

LinkedIn is a channel mostly and widely used by business to business and is a long ‘established network’. As well as ‘the most popular job boards in the world’. ‘It has enabled a great deal more networking and content sharing ‘and ‘has significantly increased engagement levels’.

Kingsnorth.S, 2nd Edition Digital Marketing Strategy, An integrated approach to online marketing.2019

The most popular channels and main ones are Facebook, Instagram, Twitter, YouTube and LinkedIn. These type of platforms ‘allows you to control your brands narrative, so when others look you up, you know exactly what they will find.’

Metigy.com/metigy-learning/5-proven-strategies-to-build-your-personal-brand-through-soial media/#

An overview of each can be further looked into with examples such as Elon Musk Tesla and Jeff Bezos Amazon

Elon Musk video advertising through YouTube; Jeff Bezos on YouTube