Subway eat fresh

# The marketing mix

image source CxShawx(14th March 2012)

Ref 1. https://marketingexpert.cim.co.uk/media/1015/practical-guide-introduction- to-marketing-v3.pdf

Subway is a Successful company to what customers need or want and which develop the right product with the right level of quality to meet customer expectations.

The product value is in the eye of the beholder – Subway gives the customers what they want, not what we think they want. This includes a breakfast menu and a lunch into the late evening.

Subway’s products include sandwich subs of footlong and 6 inch. Cookies; drinks and vegan options as well as salad, wraps and pizza.

A Subway Club 6" sandwich

Examples of fast and efficient service

image source Subway (Jan 2022)

Freshly baked cookies in store

image source subway (Jan 2022)

subway coffee and tea served daily

image source (Feb 2022)

Vegan optional menu available as advertised

Subway offers a variety of subs as sandwiches both veg and non veg, and refreshments to cater for a wider market, extending the core product. Such as meal deals bundling products, also providing a large number of products on offer being online. Ref 2. (Chaffey, D, Chadwick, S.E. 2022)

Breakfast and pizza items also available in stores.

image source Subway (2022)

The famous suway sub footlong with brand advertising

The product is fresh and appeals to the customer market and is made in store by sandwich artists. Showing that with the brand product is a professional quality service which the Subway franchises portray.

The brand logo can be seen on subway’s refreshment drinks and on their packaging for sandwiches and wraps giving it a unique brightly coloured look. Ref 2.(Chaffey D, Chadwick S.E 2022)

Subway has adapted to development in technology by providing a service online advertising for uber eats via a telephone service to pick up from store or have the product delivered.

This has created a tipping point which creates an influx of demand for the products and services offered. Ref 2. (Chaffey D, Chadwick S.E 2022)

image source SubwayNewport retail park (Sept 2019)

Informal dining at subway and friendly customer service

Subway is a walk in service to it’s customer needs offering breakfast lunch and snacks all day in a restaurant in locations central to towns; cities and shopping complexes. Subway has a user-friendly internet experience to keep up with the times. The walkin restaurants offers an informal setting suitable for all ages.

Ref 1. https://marketingexpert.cim.co.uk/media/1015/practical-guide-introduction- to-marketing-v3.pdf

The reputation of the brand rests in the hands of the staff. They are appropriately trained, well-motivated and have the right attitude.

Subway used the advertising slogan "Eat Fresh" and focused on how its sandwiches are made from freshly baked bread and fresh ingredients, in front of customers to their exact specifications, by employees. Ref 1. https://marketingexpert.cim.co.uk/media/1015/practical-guide-introduction- to-marketing-v3.pdf

The price is competitive, with value-add on’s which are better value for money. The subway meal deal. A variety of Sandwich subs available advertised with descriptions and a Selection of customised bread. A dislpay counter of the ingredients that make up a subway sandwich can be found in store and value for money add ins, vegan food and drinks.

image source https://restaurants.subway.com/united-kingdom/en/newport/unit-3-audley-avenue

Subway offers Uber Eats through ordering through the internet or telephone and a delivery service is available, so no need to physically go instore to the restaurant. As well instore eating and dining with refreshments available. The snacks are also suitable for lunches for companies who can order in platters as advertised by leaflets.

image source https://restaurants.subway.com/united-kingdom/en/newport/unit-3-audley-avenue